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Tanla / Anti-Spam

Protect Your Customers

AI-Native Business Identity

Turn Every Enterprise Call into a Trusted Connection.

Subscribers ignore unknown numbers. Wisely.ai Identity+ fixes that. Authenticated brand name, verified badge, and call purpose appear on every enterprise call and SMS before the subscriber decides whether to pick up.

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Impact Numbers

90 Bn

Calls to be verified by
branded calling
frameworks globally
by 2030
Source: Juniper Research, June 2025

40%

Increase in known
incoming calls for
subscribers
Post-deployment measurement

5-10%

Uplift in call
answer rates
Expected enterprise impact

25 Mn

VoLTE subscribers
reachable with
native caller ID
Network-level reach via CNAM

What is Wisely.ai Identity+

The identity layer that turns unknown numbers into trusted brands

What we do

Problem

Enterprise calls are being ignored. Subscribers see an unknown number and decline. They assume it is spam.
The cost is real. Answer rates drop. Outbound capacity is wasted. Time-sensitive communications like payment reminders and delivery updates never land. And for operators, every unanswered enterprise call pushes that business closer to an OTT alternative.

Solution

Identity+ adds a network-authenticated identity layer to every enterprise call and SMS.
When a verified business calls, subscribers see the company name, logo, verified badge, and the reason for the call. No app download required for VoLTE subscribers. For SMS, verified messages arrive as branded smart notifications with tamper-proof business identity.
Subscribers answer because they know who is calling and why. Enterprises connect because their identity is authenticated at the network layer.

Verified Caller ID  ·  Call Reason Tagging  
·  Smart SMS Notifications  ·  Business Profiles  
·  Enterprise Analytics

Identity that enterprises
control and subscribers trust

A business identity platform that authenticates enterprise communications at the network layer. Covers voice, SMS, and post-call engagement across VoLTE and SDK channels.

Tamper-Proof
Verified Caller ID

Every call from a verified enterprise displays the authenticated business name, logo, and verified badge on the subscriber's incoming call screen via CNAM on VoLTE. This identity is network-authenticated. It cannot be spoofed or overridden by third-party apps. SDK-enabled subscribers get an enhanced pop-up with additional business context.

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Call Reason
Tagging

Enterprises attach a customizable, multi-lingual call purpose to every outbound call. "Payment Reminder." "Delivery Update." "Account Verification." Subscribers see why the business is calling before they answer. Answer rates go up. Unnecessary rejections go down.

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[HERO] Smart SMS
Notifications with
Verified Branding

Transactional SMS messages arrive as branded smart notifications with tamper-proof business identity and verified badge. AI-powered summaries distill key information. Interactive elements let subscribers take action directly from the notification: copy an OTP, mark as read, or dismiss.

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Post-Call Engagement
and Feedback

After a verified call ends, enterprises can trigger custom notification popups. Confirm a delivery. Complete a payment. Leave feedback. Visit a page. Calls become measurable engagement touchpoints. Basic tier supports up to 3 notification templates. Enterprise tier is unlimited.

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Business Profile
Management

A self-service portal for enterprises to manage their verified identity. Register brand assets. Add or remove PRI numbers. Map caller IDs and CNAMs. Control which numbers display verified branding. Role-based access controls ensure only authorized personnel can modify settings.

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Enterprise Analytics
and Insights

Dashboards track answer rates for verified vs. non-verified calls, unique answer rates, callback rates within 12 hours, average call duration, and human connection rates. Pre- and post-verification comparisons give enterprises hard proof of ROI.

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NEWS

Tanla announced its financial results for fourth quarter & year ended March 31, 2025.

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Indosat Impact Story

Wisely Ai Sets a New Impact Benchmark Protecting 100 Mn Indosat Users from 2 Bn+ Scam and Spam Communications in Indonesia.

Read full story

IMC Award

Tanla wins the pretigious award for "Best made in India Telecom Innovation" at India Mobile Congress 2025.

View press release

India AI Impact Summit 2026 Live

Watch the full conversation on protecting citizens, strengthening financial security, and driving measurable impact with AI.

Watch now

Tanla Partners with Indosat

Protecting ~100 Mn users from spam and scam using its AI native platform building on Nvidia GPUs.

Read announcement
Built on Blockchain Icon

India AI Impact Summit 2026 Live

Watch the full conversation on protecting citizens, strengthening financial security, and driving measurable impact with AI.

Watch now

east

Built on Blockchain Icon

India AI Impact Summit 2026 Live

Watch the full conversation on protecting citizens, strengthening financial security, and driving measurable impact with AI.

Watch now

east

Built on Blockchain Icon

India AI Impact Summit 2026 Live

Watch the full conversation on protecting citizens, strengthening financial security, and driving measurable impact with AI.

Watch now

east

Built on Blockchain Icon

India AI Impact Summit 2026 Live

Watch the full conversation on protecting citizens, strengthening financial security, and driving measurable impact with AI.

Watch now

east

Measurable value
for every stakeholder

When enterprise calls go unanswered, everyone loses.
Identity+ changes the equation.

Higher answer rates, higher conversion

Subscribers pick up calls they recognize. A verified brand name with a clear call purpose drives a 5-10% uplift in answer rates and up to 15% improvement in conversion for sales and service calls.

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40% more calls recognized

Identity+ increases the share of known incoming calls for subscribers by up to 40%. Anonymous numbers become clearly identified business communications. Subscribers trust the network more. Operators see the benefit in retention.

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Brand protection at the network layer

Only onboarded, authenticated businesses can display the verified badge. Enterprise calls cannot be spoofed. Legitimate communications stop getting flagged as spam by third-party apps.

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New revenue for operators

Identity+ opens monetization through subscription, per-asset, per-impression, or bundled pricing. Voice shifts from a commodity channel to a premium, identity-enabled service.

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Keep enterprises on voice and SMS

Without identity capabilities, enterprises migrate to OTT channels where branding is built in. Identity+ closes that gap. Operators give enterprises a reason to stay.

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Trusted identity, across every industry

From banking to logistics to ride hailing, Identity+ gives enterprises a recognizable identity on every call. Subscribers pick up, engage, and act.

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Ringfence your customers in real-time

Create a virtual barrier between your customers and a harmful phishing SMS. With top-tier AI/ML techniques, we provide unparalleled defence by dissecting every aspect of SMS traffic – sender reputation, message intent, call-to-action.

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Eliminate the root cause

Get rid of any threats by eliminating the source. Thanks to strategic partnerships with industry leading internet browsers, OTT platforms, and domain takedown service providers, we can swiftly neutralise the call-to-action across channels.

Business professional, comfortable with technology. Phone in hand

Secure digital environment

Protect your customers by empowering ecosystem participants to make informed decisions. Our blockchain-based exchange offers undeniable audit trails and complete transparency for all stakeholders.

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Real-time visibility of attacks

Access all your data on a centralised dashboard, layered with intricate reporting and rigorous insights on customer-specific phishing attacks. Enhance protection for your customers through personalised recommendations while maintaining confidentiality with role-based access.

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Cost reduction

Increase throughput and reallocate resources effectively, through a minimum 50% reduction in your legal, pay-out, and SMS phishing awareness costs.

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Ease of integration

Don’t think about compatibility and integrations – Our system is plug & play, easy to deploy, and scalable on demand.

Banking & Financial Services
E-Commerce
Ride Hailing
Telecom Operations
Enhanced Customer Trust

BFSI

Banking & Financial Services

Banks make millions of outbound calls daily for payment reminders, account alerts, and fraud verification. Without verified identity, these calls go unanswered. Missed payments pile up. Fraud response slows down. With Identity+, subscribers see the bank name and call purpose before answering.

Result: Higher answer rates on time-sensitive financial communications

Compliance with Global Standards

E-Commerce

E-Commerce

Delivery agents call from rotating corporate numbers that subscribers do not recognize. Missed calls mean failed deliveries and rescheduling costs. Identity+ tags each call with the company name and a purpose label like "Delivery Update." Post-call notifications let subscribers confirm a delivery window directly.

Result: Fewer failed deliveries through verified, purpose-tagged calls

Improved Deliverability

Ride Hailing

Ride Hailing

Drivers and riders call each other from masked or unknown numbers. Friction builds. Connections get missed. Identity+ attaches the platform brand to each call. Riders know their driver is calling. Drivers know the call is from the platform.

Result: Better driver-rider connection rates with branded call identity

Improved Deliverability

Telecom Operations

Telecom Operations

Operators make outbound calls for billing reminders, service activations, and retention campaigns. When these show as "Unknown," subscribers ignore them. Deploying Identity+ internally lets operators lead by example and demonstrate the product to prospective enterprise customers.

Result: Operators validate the value proposition through internal deployment

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